Shift of a Modern Culture is a 16 track LP that came together over the course of 6 months through the collaboration of myself (Wee D) and Steg G. As far as albums go, this is one of my most ambitious yet and aspires to challenge an area that is close to everyone; Modern Culture.
Modern culture where art has become but a marketing tool to commercialize the personality of it’s creator, culture that has stripped and digitized relationships so that we no longer have to endure the pain of intimacy and heated breakups, culture that has paraphrased, chopped, changed and generalized human emotion and right of opinion to nothing more than an output who’s validity is validated largely on it’s ability to go viral.
he album is narration of this culture, from records like Glasgow Effect (Featuring Teejay Mack) that challenge public funded art to Marriage Outlaw that ponders the longevity of modern relationships, though that’s not to say the album is limited to an impersonal, judgemental view of modern culture. Records such as ‘Stay Away’ and ‘Who I was’ display my own personal grievances in life, bringing forward an emotional side to the culture of relationship breakdowns.
However, This album would not be possible without a wave of talented locals contributing to it with the likes of Kayce One on the Boom Bap influenced ‘Keep Swinging’, Teejay Mack on ‘Glasgow Effect’ and ‘Nothing to hide’ and a plethora of talent such as Milla, Loki, Werd, A Macc, and Conscious Route letting themselves be heard on the bravado ridden bonus track of ‘The Passover’. Mix this in with the up-tempo electronica influenced ‘Shut Your Face’ and macabre humour of ‘Sirens’ and you have a project that aptly reflects the diversity of the culture we find ourselves within.